Cash plans will remain attractive even if the market lifts and focus on price is diluted, Simplyhealth has said.
Howard Hughes, head of employer marketing at Simplyhealth, said if the economy picked up there would still be room to grow the value of cash plans in organisations.
He said: "PMI is still largely better for senior management and not the shop floor, so filling that gap is the future for cash plans. This market is here to stay regardless of what happens to the economy because we can innovate more if needed."
Hughes added it was vital not to lose the simple and transparent appeal when innovating cash plans.
Maggie Norris, adviser at advice firm April UK, said corporate clients were very interested in cash plans currently because it was a low-cost alternative in a bad economy.
She said: "There are different levels of cash plans as well so you can get very good value products or more budget ones. And I think they will stay this way even if the market bounces back and cost becomes less of an issue with companies.
"Perhaps when the economy lifts cash plan benefits can be enhanced to offer more holistic options."
