In move away from paper Aviva re-launches adviser website

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Aviva has re-launched its health website for independent financial advisers.

Its HealthcareZone aims to offer improved content to help advisers grow their business through private medical insurance sales.

The site's new ‘Growing Your Business' section provides marketing tools including help on blogging, networking and direct mail, with persuasive statistics on average NHS treatment waiting times for common health conditions that are covered by private medical insurance.

There are 150 added pages to site with interactive content on products and services and video content.

The site is also fully mobile, tablet, PC and smartphone friendly.

Adam Beckett, marketing director of UK&I Life at Aviva, said: "We've developed the site with the help of advisers to ensure that we are providing a digital portal and tools that will really help them deliver their service to clients and grow their business."

He added website development was key in the move away from paper to digital.

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