Lifesearch has launched an advised direct sales website. The adviser, which has long campaigned agai...
Lifesearch has launched an advised direct sales website. The adviser, which has long campaigned against non-advised protection sales has launched www.getliferight.co.uk, with technology through The Exchange, aiming at two minutes for clients to receive advice and proceed to cover.
The site sells life cover, critical illness, family income benefit income protection and offers products from AXA, Friends Provident, Legal & General and Royal Liver. It will also be offered as a service to other websites who decide to offer an advised service online. The site is backed up by telephone advice for those who have further questions.
Discussing accusations that Get Life Right offered no better than generic advice, Tom Baigrie, managing director of Lifesearch, said: "The advice online offers specific recommendations to the various family types. Are they specific to A. N. Other? No, they can't be, but do we put together a solid protection package alongside the advice needed to understand it? Yes. In addition, we take responsibility before the Ombudsman for that advice. This constitutes regulated advice. We have put our money where our mouth is. You are better off talking to an adviser but this site is aimed at the huge tribe who will never do that."
Once the application has been made online the client will be contacted for tele-interviewing in the normal manner. "We want to do this properly. When clients apply, they are given cover there and then for 72 hours. This is remarkable as nobody has done accidental IP before," added Baigrie.
Commenting on the site, Ian Williams, director of online brokers Cavendish Online, said: "It's certainly an impressive, complex and efficient engine but I feel it needs more development. For example, I couldn't get what the adviser is paid. This is not mandatory in advised sales but we must make it available if asked for. I'm not sure we need the whole advice package either but it is interesting and we are looking along similar lines."
