HSA Healthcare has announced it will no longer use the term 'cash plans' when referring to its produ...
HSA Healthcare has announced it will no longer use the term 'cash plans' when referring to its product portfolio. Instead, it will be marketing and selling the products as 'everyday health plans'.
The change follows research carried out for the company which showed the term 'cash plan' was confusing and unclear.
Describing the reason for the re-branding, Chris Harrison, marketing and sales director at HSA, said: 'To persist in describing our product as a cash plan does nothing more than confuse the customer. We want a descriptive that means something to everybody and does what it says. HSA sells everyday health plans so that is what we should call them. We believe we are the only company in this sector spending significantly on developing a brand and informing the customer.'
In order to raise public awareness of the change, HSA has launched a new television campaign. A second campaign is expected to be launched later in the year.
p HSA Healthcare has merged with individual and corporate private medical insurance provider Simplyhealth. Both companies are to run as separate operations.
