WPA has unveiled plans to grow its share of the small business market by launching a new private med...
WPA has unveiled plans to grow its share of the small business market by launching a new private medical insurance (PMI) product aimed at small start-up companies.
The product, Enterprise Smart-Start, has been designed for new small businesses with three to 10 employees who have a maximum age of 55.
The scheme includes inpatient and cancer care cover as well as specialist's fees and diagnostic scans and tests. Outpatient cover is only included for cancer care, outpatient surgical procedures and pre-admission tests.
Family cover is also available under the scheme. Partners can be added to the policy at the same rate. For the first child covered under the policy, a charge of 50% of the adult rate will apply. All subsequent children can be covered free of charge.
Companies signing up to the scheme will benefit from an introductory discount for the first two years of the policy.
Charlie MacEwan, head of communications at WPA said: "There have been continued discussions surrounding the growth potential that lies in the SME market, however, sales in this area remain low. By designing a product aimed at start-up companies, we hope to address the specific needs of this market."
