Ark Financial Leads has launched a service to provide advisers with telephone qualified income protection (IP) leads.
The lead provider, which launched in January, has developed this latest product in response to demand from advisers using its service.
It will sit alongside the qualified life and mortgage leads currently offered.
Ark said its internet sourced leads will be validated by an in-house qualification team, against requirements focused on product eligibility and the need to speak to an adviser.
"The process, developed in partnership with advisers, will ensure all consumers found not seeking advice or failing basic eligibility requirements will not be converted into a lead. This ensures advisers only receive leads with a strong chance of turning into business," it added.
Jonathan Barrett, director and one of the founders, explained: "We have built a strong base of buyers who were becoming increasingly frustrated with the quality of internet leads.
"After life and mortgage leads we were seeing a large number of our clients looking for income protection enquiries. It is important for us to develop all our products in partnership with those who are going to be using them.
"For too long lead generation businesses have developed lead products without any thought given to the needs of the end user which has led to much of the bad press associated with lead generation," he added.
