Survey shows 75% of IFAs would like to sell LTCI

Around 75% of IFAs are interested in selling long term care insurance (LTCI), according to a survey conducted by PPP lifetime care.

65% of those interested are looking to increase their knowledge, and the other 35% already sell LTCI but intend to increase, or at least maintain, their existing level of selling.

The survey also found that IFAs need two factors to be in place before LTCI sales can be increased. First, the Government's stance on what will be and will not be funded needs to be defined, and second, clients will have to demonstrate their awareness of the product by asking for it.