Axa provides underwriting guidance to account holders throughout the UK
Axa has launched a roving underwriter service in a bid to help advisers explain the underwriting process to their clients.
The provider, which launched the service after demand from IFAs for more education on underwriting issues, will send staff around the country to visit key Axa accounts.
Axa believes the service is unique and innovative and said it would offer advice on guideline changes originating from the Financial Services Authority, technical medical queries, business protection and financial underwriting.
Mike Taylor, chief underwriter for protection at Axa, said: "This is another example of how Axa is trying to innovate in the market of underwriting. We're trying to fit it in with being easier to do business with the underwriting process and it's getting across more complex areas of the process by focusing on matters such as teleunderwriting."
Taylor said he hoped it would lead to a better understanding of underwriting by listening to customers and intermediaries and would further improve Axa's processes.
Peter Chadborn, principal of CBK Colchester, said the development was "first class" but wondered what Axa meant by "key accounts": "A couple of years ago, Royal Liver did a small underwriting presentation and it was one of the most valuable events we have ever been to. Their head underwriter gave a presentation and for IFAs to speak with underwriters to understand what makes them tick and vice-versa was hugely valuable so I've no doubt this will be as successful."
The news that the ABI and British Medical Association (BMA) agreement on GP report (GPR) fees has broken down will usher in a period of uncertainty.
Lack of innovation investment in the UK insurance market has been highlighted by recognition of RGA's work in the US.
Protection business in 2012 and 2013 will be affected by events this year and some fundamental changes to the way customers policies are priced into the next. Richard Verdin explains.
Employee assistance programmes are in the spotlight due to a schizophrenic approach by government. But as Sue Weir points out, they are backed by solid research.
How will people buy insurance in future? Greg Becker visits the US for developments in online distribution.