APRIL UK to 'support brokers and clients' amid PMI exit

Adam Saville
clock • 1 min read

Only PMI activities affected by withdrawal, says official statement from insurer

Earlier this week, news broke regarding APRIL UK's decision to pull out of the UK private medical insurance (PMI) market. In the absence of an official press statement from the insurer, COVER reported on the reaction from the market following an initial announcement to brokers on Thursday here and here. This morning, a statement issued by APRIL UK officially read: ‘The announcement has been made following the decision by its insurance partner to stop bearing risks of its private medical insurance portfolio.' The insurer confirmed also that only its PMI activities are affected. ‘Oth...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

'The AI-enabled doctor will see you now' – How the latest tech is supporting mental healthcare
PMI

'The AI-enabled doctor will see you now' – How the latest tech is supporting mental healthcare

As mental health demand grows, PMI providers must adapt sustainably. Rob Harvey spoke to Vitality's Dr Rishi Patel about AI's role in delivering personalised care.

Rob Harvey, Vitality
clock 22 July 2026 • 2 min read
Four ways PMI is supporting mental health prevention and earlier intervention
PMI

Four ways PMI is supporting mental health prevention and earlier intervention

VitalityHealth CEO Dr Arun Thiyagaran explains how private medical insurance is evolving to help close that gap

Dr Arun Thiyagaran
clock 22 July 2026 • 2 min read
Third of UK adults unsure if the NHS could fully meet their needs
PMI

Third of UK adults unsure if the NHS could fully meet their needs

The Exeter research findings

Jaskeet Briah
clock 02 July 2026 • 2 min read