APRIL UK cash plan targets self-pay audience

  The product, called the Hospital Self-Pay Cash Plan, gives policyholders access to any private hospital in the UK to receive treatment - which is paid for upfront. The policyholder is then reimbursed for the cost - up to the benefit limit of their chosen level of cover (there are three levels). APRIL UK said it hopes "the new plan will help to rekindle customer interest in the stagnating PMI market." The Hospital Self-Pay Cash Plan covers specialist consultations, diagnostic tests, therapies, and private GP appointments. No medicals are required and a simple pre-existing condi...