New Couture product offers a unique PMI plan tailor-made for SME market
Clinicare has announced the launch of a new private medical insurance (PMI) product, which it claims is unique in the health insurance industry.
Couture by Clinicare differs from traditional PMI plans by offering clients an extra element of choice, allowing them to select aspects of care that meet the needs of their particular business and exclude those that do not.
Speaking at the Association of Medical Insurance Intermediaries (AMII) conference in London, Laurent Pochat-Cottilloux, managing director of Clinicare, claimed that Couture "offers a level of flexibility that is truly unprecedented in the small to medium size business market." The key feature of the new product is the ability to select or reject individual benefits, rather than having to include or exclude whole sections of cover.
Instead of excluding optical care outright, for example, Couture allows clients to remove cover for benefits such as prescription glasses and contact lenses, while retaining basic services such as regular eye tests.
"You can change the maximum you are able to claim, set the waiting period, maximum number of claims, an excess or coinsurance and you can apply these limits to employees dependents or both," said Pochat-Cottilloux.
"This is the next stage in private medical insurance evolution: the advent of the cost-effective, tailor-made plan for SMEs," he added.
The theme of flexibility extends to the underwriting process, where businesses have a choice of five types of underwriting.
"At last, the client will get what he wants, not what the insurer wants to sell," said Pochat-Cottilloux.
Details of Clinicare's Couture product are available at www.clinicare.net.
