Market evolution: The protection portal paradox

Advisers can't live without them. But can the market evolve with them?

clock • 6 min read

In his first article of the year for COVER's sister publication, Professional Adviser, Kevin Carr explores the protection portal paradox...

Protection portals and sourcing platforms such as iPipeline, Iress, UnderwriteMe and more have been hugely important and influential for the UK protection industry.  Their technology saves advisers countless hours in comparing insurer prices (and often features) and has facilitated millions of product sales.  Their omnipresent importance to advisers (and insurers), however, has arguably become a barrier for innovation.  Advisers can't live without them. But can the market evolve with them? History It's often said that the LifeSearch telephone-based model paved the way for the ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Technology

Gretel launches e-trace

Gretel launches e-trace

Customer reconnection service

Cameron Roberts
clock 24 October 2025 • 1 min read
MorganAsh adds multiple vulnerability management to MARS

MorganAsh adds multiple vulnerability management to MARS

Severity weighting given to each circumstance

Jaskeet Briah
clock 24 September 2025 • 2 min read
Reassured partners with AI firm

Reassured partners with AI firm

Monitoring customer calls

Cameron Roberts
clock 12 August 2025 • 1 min read