Interview: At the advice coalface

clock • 7 min read

Life offices must improve how they support general financial advisers. Plan Money's Pete Chadborn explains the issues to Fiona Murphy

It's sometimes easy to forget that adviser firms come in all shapes and sizes. This trend has become even more exacerbated in the wake of the Retail Distribution Review (RDR) as firms have had to become more efficient and justify their advice models.

While there are many specialist protection and PMI insurance advisers who read this magazine, most advisers in the UK are general financial planners. They might not be aligned with a network and may only do a few protection cases in a month or even in a year.

Plan Money is one such firm: comprised of six IFAs but with a larger footprint than its small size suggests. About one-quarter of its business is protection sales.

Director Pete Chadborn is one of the most prolific protection intermediaries and commentators on our industry. He feels that financial planning firms, which advise equally on pensions and investment, are somewhat neglected by the protection industry.

The changing advice landscape

The biggest issue, Chadborn says, is how RDR has changed the landscape for advice models and remuneration. He points out the tension in advising on protection, which still pays commission. Meanwhile, other areas of financial planning are paid in fees.

He says: "When you mention RDR, anyone in the protection industry says, ‘That hasn't got anything to do with us.' When it was decided that commission would continue to protection policies, it seemed to me at the time that the protection industry breathed a huge sigh of relief and switched off.

More on Adviser / Broking

COVER Protection and Health Summit 2025: One week to register

COVER Protection and Health Summit 2025: One week to register

Taking place on 11 November

COVER
clock 04 November 2025 • 1 min read
COVER partners with AMI for Women in Protection and Health Awards

COVER partners with AMI for Women in Protection and Health Awards

Women in Protection and Mortgages

COVER
clock 03 November 2025 • 1 min read
Advisers want to learn more about AI: Paradigm

Advisers want to learn more about AI: Paradigm

Technical knowledge gap found

Jaskeet Briah
clock 31 October 2025 • 2 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read