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Traditional, underwritten Income protection is the gold standard to protect a client's income – but what if they can't afford it, or are ineligible?

As insurers grapple with rising claims due to aging populations and the lingering effects of COVID-19; firms must strike a balance between automation and personalized service to deliver a superior claims experience.

Prioritising customer service, retraining advisers on protection products and engaging a younger demographic can help firms navigate a challenging climate with success

Customer retention focus

High quality customer service offers a chance to raise industry standards, especially in claims speed and communication.

Jon Fuller, Head of Specialist Protection at Royal London, considers the nuances in advising high net worth clients

Alun Beynon, Protection Specialist at Scottish Widows, provides his views on Consumer Duty and Underwriting.

COVER, Talks: Business Protection, watch now on demand