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Mike Farrell, Protection Sales and Marketing Director at LV= discusses some of the findings of their second Reaching Resilience report

Traditional, underwritten Income protection is the gold standard to protect a client's income – but what if they can't afford it, or are ineligible?

As insurers grapple with rising claims due to aging populations and the lingering effects of COVID-19; firms must strike a balance between automation and personalized service to deliver a superior claims experience.

Prioritising customer service, retraining advisers on protection products and engaging a younger demographic can help firms navigate a challenging climate with success

Customer retention focus

High quality customer service offers a chance to raise industry standards, especially in claims speed and communication.

Jon Fuller, Head of Specialist Protection at Royal London, considers the nuances in advising high net worth clients