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When it comes to protection conversations, child illness can be an especially challenging one. However, given the potential financial consequences for parents, it is a discussion that advisers cannot afford to ignore, writes Vitality’s Adviser Editor, Rob Harvey.

2023 marks the 40th anniversary of the first critical illness policy. Following the recent enhancements of Vitality’s Serious Illness Cover, Rob Harvey, VitalityAdviser Editor, sat down with CIExpert founder Alan Lakey to discuss the evolution of the market over the last four decades.

Shelley Read, Senior Intermediary Development and Technical Manager at Royal London, considers where advisers can find the protection opportunities within the Consumer Duty.

Real Life Advice share how they have developed a repeatable and scalable process without compromising on customer outcomes

Hundreds of clients are left with unclaimed insurance policies due to the absence of financial advice

Scottish Widows partners with Macmillan Cancer Support to provide crucial support to customers living with, and affected by, cancer. Marissa Lam from Scottish Widows explains how this partnership can help your clients.

Is integrating AI into financial advice as simple as loading ChatGPT?

Royal London's Gregor Sked looks at why beneficiary nomination can help avoid the complexities of placing protection policies in a trust

Adam Higgs of Protection Guru discusses how Vitality's latest protection product updates will help to improve the market.

Chris Smart, Protection Product Manager at Scottish Widows discusses the less talked about benefits of virtual GP services.