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70% of people have a provision to pay for funeral
Underwriting, IHT, AI and limited innovation
Increased searcher intent recorded since June 2025
Delays creating uncertainty in the market
Quantitative Outputs published
Designed to reduce anxiety
Product joins Advanced Underwriting platform
2-8 December, 2025
Demand for mental health support rises 61%
Digitised trust for individual protection
09 January 2026
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1 min read
