Two thirds of adults face barriers to securing life cover

UnderwriteMe research findings

Jaskeet Briah
clock • 2 min read

Around 61% of UK adults have faced at least one barrier when considering securing life insurance, according to UnderwriteMe.

The technology provider surveyed 2,000 UK adults, finding that confusion around underwriting and pricing has been discouraging many consumers from taking out life insurance. Although 32% of adults worried life insurance would be too expensive, 21% were unsure whether insurers would pay out and 14% said the process is complicated or overwhelming. Another 14% said they would not know where to begin or who to trust when looking into cover. For 11%, timing was a barrier as they said life insurance is something they plan to deal with later. Breaking the data down, 55% of female responde...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Decline in new sales for most protection lines: Swiss Re Term & Health Watch

Decline in new sales for most protection lines: Swiss Re Term & Health Watch

L&G overtakes Aviva in term assurance sales

Jaskeet Briah
clock 21 May 2026 • 3 min read
Mental Health Awareness Week is not just for clients

Mental Health Awareness Week is not just for clients

Mental health resources and opinion

Cameron Roberts
clock 15 May 2026 • 4 min read
Third of LV= customers accessing mental health support aged 26-35

Third of LV= customers accessing mental health support aged 26-35

Anxiety primary reason for access

Jaskeet Briah
clock 14 May 2026 • 1 min read