Insurer offering life and critical illness through advisers aims to grow protection market by £700m
Four protection distributors with 60 adviser firms join 'test and learn' process before full market roll-out in six weeks
Gryphon Group Holdings' protection products will only be sold by advisers, who can combine them within a single journey
Gryphon Group Holdings targets protection disruption by removing exclusions for critical Illness and terminal illness
Hinged on promises to modernise and simplify protection, the new insurer will focus on life, critical illness cover and income protection under the 200-year-old Guardian trading title.