COVER Feature: Up close and personal

Following its acquisition by Gryphon Group Holdings in December 2017 and its full market roll-out in August, rebranded new entrant Guardian Financial Services is now cooking on gas; its life and critical illness offering is available to advisers on its Protection Builder platform, and the provider has even paid its first claim. An adviser pilot during the summer saw Guardian test its proposition and make tweaks following intermediary feedback. A slew of advisory firms have since added Guardian to their panel. And, just last week, the chief executive of Guardian Financial Services, Sim...