Guardian Financial Services officially opens to UK market

clock • 1 min read

Insurer offering life and critical illness through advisers aims to grow protection market by £700m

Following its acquisition by Gryphon Group Holdings in December 2017, the heritage brand founded in 1821, Guardian, has relaunched in the UK following a successful pilot scheme backed by £180m of investment. Its critical illness and life insurance products are now available via its Protection Builder portal for advisers. The new enterprise aims to grow the protection market by £70m by offering a range of innovative products designed to make cover simpler to buy and easier to understand at the point of sale. Following Guardian's first raft of critical illness and life insurance product...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Usage of employee health benefits on the rise: Simplyhealth

Usage of employee health benefits on the rise: Simplyhealth

20% using at least once a month

Cameron Roberts
clock 30 April 2026 • 2 min read
Aviva reports rising demand for digital health support

Aviva reports rising demand for digital health support

Aviva DigiCare+

Cameron Roberts
clock 30 April 2026 • 2 min read
The Exeter pays out £71m in 2025

The Exeter pays out £71m in 2025

£51.9m paid in health insurance claims

Jaskeet Briah
clock 29 April 2026 • 2 min read