Guardian Financial Services officially opens to UK market

clock • 1 min read

Insurer offering life and critical illness through advisers aims to grow protection market by £700m

Following its acquisition by Gryphon Group Holdings in December 2017, the heritage brand founded in 1821, Guardian, has relaunched in the UK following a successful pilot scheme backed by £180m of investment. Its critical illness and life insurance products are now available via its Protection Builder portal for advisers. The new enterprise aims to grow the protection market by £70m by offering a range of innovative products designed to make cover simpler to buy and easier to understand at the point of sale. Following Guardian's first raft of critical illness and life insurance product...

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