Employer demand for affordable health cover on the rise: Benenden Health

The research showed that 69% of brokers asked has seen an increase in enquiries for low-cost health cover over the last 12 months. The demand for low-cost health cover ranked ahead of private medical insurance (PMI) (63%) and cash plans (61%). Cost has grown in importance for employers according to Benenden Health, 87% of brokers said cost had become more influential over the last year. Small and medium sized enterprises (SMEs) are projected to grow in adoption in the near future, 88% of brokers said most of their SME clients plan to maintain or increase spend on health benefits, w...