Consumer trust in AI on the rise: Trustpilot

Up 38% in the last 12 months

Cameron Roberts
clock • 1 min read

Consumer sentiment towards AI services in UK insurance has risen by 38% in last year, according to Trustpilot.

The consumer feedback platform said that reviews showed insurers blending AI automation with an option to contact a human were most likely to secure positive scores. Whilst reviews mentioning AI did see more positive sentiment, the overall score sat at -0.15, placing it in slight negative territory. Reviews that did not mention AI scored a positive 0.68 score. The research, which analysed 446,000 Trustpilot reviews, showed that the main cause for the one-star reviews about automated claims indicated a failure in communication with words like "real person" and "no contact".  Trustpi...

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