Consumer trust in AI on the rise: Trustpilot

Up 38% in the last 12 months

Cameron Roberts
clock • 1 min read

Consumer sentiment towards AI services in UK insurance has risen by 38% in last year, according to Trustpilot.

The consumer feedback platform said that reviews showed insurers blending AI automation with an option to contact a human were most likely to secure positive scores. Whilst reviews mentioning AI did see more positive sentiment, the overall score sat at -0.15, placing it in slight negative territory. Reviews that did not mention AI scored a positive 0.68 score. The research, which analysed 446,000 Trustpilot reviews, showed that the main cause for the one-star reviews about automated claims indicated a failure in communication with words like "real person" and "no contact".  Trustpi...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Technology

Partner Insight: Autonomous agentic AI - Are Insurers Ready for the Next 30 Years?

Partner Insight: Autonomous agentic AI - Are Insurers Ready for the Next 30 Years?

A practical look at how insurers move from AI as decision support to AI that autonomously executes outcomes across underwriting, claims, and customer engagement.

Sapiens
clock 29 September 2026 • 2 min read
Subcontext adds ChatGPT capability for protection

Subcontext adds ChatGPT capability for protection

Selling directly to potential customers

Jaskeet Briah
clock 23 September 2026 • 2 min read
Fintel eyes 35% margin as earnings up by nearly 17%

Fintel eyes 35% margin as earnings up by nearly 17%

Group releases half-year results

Isabel Baxter
clock 16 September 2026 • 5 min read