New head of distribution and proposition for WPA

Kathryn Vellacott to assume the role

Cameron Roberts
clock • 1 min read

Health insurer, WPA, has appointed Kathryn Vellacott to its leadership team as head of distribution and proposition.

Vellacott has worked at WPA for almost two decades, holding roles within business analytics, project management, intermediary relationship management and business development. In her new role, Vellacott will lead the provider's distribution agenda and product proposition. The provider said that innovation, customer value and long-term market resilience would be focus areas for Vellacott. Vellacott said: "Intermediaries remain integral to our plans, and I'm excited to continue building strong partnerships with those who want to grow with us. "As the world continues to change at pace...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Aviva updates digital trust management and death claim notifications

Aviva updates digital trust management and death claim notifications

Adviser support for claims

Jaskeet Briah
clock 05 October 2026 • 2 min read
Holloway Friendly completes Wiltshire Friendly transfer

Holloway Friendly completes Wiltshire Friendly transfer

No changes to policies

Cameron Roberts
clock 01 October 2026 • 1 min read
Zurich launches LifeVault platform

Zurich launches LifeVault platform

Organising wills and documents

Jaskeet Briah
clock 30 September 2026 • 2 min read