Regulation and mentality key for protection expansion: COVER Summit North 2026

"There isn’t enough training in all corners of the market"

Jaskeet Briah
clock • 4 min read

The COVER Summit North 2026 conference took place at the Pendulum Hotel in Manchester today (19 March, 2026), focusing on topics such as the Financial Conduct Authority’s (FCA’s) Pure Protection Market Study; the role of advice and training; and attracting new clients.

Kicking off the day, Matthew Ward, manager, Competition Division, FCA, discussed the regulator's key findings from its interim report of the Pure Protection Market Study and what this means for the industry. For product holders, the distribution of products worked well, Ward said. However, the FCA found that some areas of the market could "work better", particularly around the protection gap, claims ratio and claims experience, including things that can be set up at point of claim that can improve the claims experience, he added. Looking forward, Ward said: "We want to agree a program...

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