Life insurance broker, Reassured, has partnered with data and AI specialist, FOIL AI, in a bid to reach more people lacking “adequate” life cover and to better support customers over their lifetime.
Over an initial nine-month period, FOIL AI has worked with Reassured to assess and combine "fragmented" customer data to create an end-to-end view of customers across the whole journey. The partnership aims to strengthen Reassured's data capability, grow internal expertise and provide a more "personalised, customer-centric experience" across the entire insurance journey. It aims to help Reassured better support customer needs as they evolve across their lifetime; deliver more bespoke, "intuitive" customer journeys that improve customer experience; and strengthen post-sale engagement t...
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