Best Insurance launches proposition for military veterans

Six insurance products launched

Cameron Roberts
clock • 1 min read

Best Insurance has launched a proposition aimed at providing discounted products to members of the armed service veterans’ platform, weServed.

The launch sees six products offered to veterans: accident insurance, sickness insurance, unemployment insurance, pet insurance, gadget insurance and home contents insurance. Best Insurance said that products will be offered on a standalone or combined basis, utilising its AI and machine learning capabilities, via its Excitcare.ai platform. Kesh Thukaram, co-founder, Best Insurance, said: "People who have served in the armed forces can sometimes have specific and unique requirements that are not catered for by the standard policies available in the market. " The firm said that heal...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

New deputy chair for BIBA

New deputy chair for BIBA

Michael Rea to take the role

Cameron Roberts
clock 18 December 2025 • 1 min read
2025 in review: Insurers report on progress

2025 in review: Insurers report on progress

Products, regulation and employee health

Cameron Roberts
clock 18 December 2025 • 6 min read
Rose St Louis to depart Scottish Widows

Rose St Louis to depart Scottish Widows

Kate Lyons to take over

Jaskeet Briah
clock 15 December 2025 • 2 min read