Vitality cuts down health review questions for members

New health profile launched

Jaskeet Briah
clock • 2 min read

Vitality has replaced its online health review with a new health profile, aimed at helping members to better understand their overall health and what steps they can take to improve their health.

The new digital profile - located in the Vitality App - will now only ask questions on a member's height, weight and waist measurements, whether they smoke and if they have any long-term health conditions. This is alongside questions on members' current activity levels and mental wellbeing. Vitality told COVER it will no longer ask members about their nutrition and alcohol intake as it is placing a stronger emphasis on verified metrics. The provider will now record cholesterol, glucose and blood pressure in its yearly Vitality health check. "By streamlining the questions, we hope to s...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Scottish Widows pays out £219m in 2025

Scottish Widows pays out £219m in 2025

Nearly 11,000 claimants

Cameron Roberts
clock 26 May 2026 • 2 min read
Renaming vulnerability could change everything: Hood

Renaming vulnerability could change everything: Hood

“We can turn these solvable problems into opportunities”

Carlton Hood
clock 26 May 2026 • 4 min read
Royal London adds customer engagement emails

Royal London adds customer engagement emails

New anniversary emails

Cameron Roberts
clock 26 May 2026 • 2 min read