Rise of the machines: Fifth of advisers fear AI will displace them

Third of advisers feel AI will transform their profession

Jenna Brown
clock • 1 min read

A third of advisers believe artificial intelligence (AI) will transform their profession but a fifth fear the technology will replace the work they currently do, according to research.

CoreData spoke to 267 UK financial advisers and found that 32% believe AI will "revolutionise" the advice sector. Almost half (45%) said they thought AI would help them service clients more efficiently and about a third (31%) foresee advice fees reducing due to AI. The research also found 10% thought AI would help reduce mis-selling. About a quarter (26%) said their firm was looking to integrate AI while 31% thought businesses that did not embrace the technological advancement would be at a competitive disadvantage. However, the study also showed that advisers are worried about the...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Howden Employee Benefits COO expands remit following Barnett Waddingham deal

Howden Employee Benefits COO expands remit following Barnett Waddingham deal

Supporting UK and international growth ambitions

Jaskeet Briah
clock 17 September 2026 • 2 min read
Mortgage and insurance firm Campden Brook launches

Mortgage and insurance firm Campden Brook launches

Developing its own route into the profession

Jaskeet Briah
clock 16 September 2026 • 2 min read
IPTF launches adviser tool for value-added services

IPTF launches adviser tool for value-added services

Comparison of provider support

Jaskeet Briah
clock 16 September 2026 • 1 min read