Advice firm Emergenzz launches to boost new adviser diversity

Training those from diverse backgrounds and Gen Z

Jaskeet Briah
clock • 1 min read

Advice firm Emergenzz Financial Services has secured authorisation by the Financial Conduct Authority (FCA), specialising in advice-based insurance products including life insurance, critical illness cover, income protection and business protection.

Emergenzz is a Black-British female-owned company founded by Dr. Sheun Oke, who is also chief executive of the business, and will work towards training the new generation of financial advisers, with a specific focus on those from diverse backgrounds and Gen Z. By gathering advisers with "unique perspectives and experiences", the company aims to provide personalised and relatable guidance to its clients, Oke detailed. "This Black History Month, the company renews its commitment to serve and empower underserved communities, including families and businesses, who have historically lacked...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

A direct comparison

A direct comparison

Why advisers need to be in the know on D2C plans

Alan Lakey
clock 17 November 2025 • 3 min read
The COVER Review: NHS waiting list, group protection and advice processes

The COVER Review: NHS waiting list, group protection and advice processes

Week commencing 10 November 2025

COVER
clock 14 November 2025 • 1 min read
COVER Women in Protection and Health Awards 2026: Final day to nominate

COVER Women in Protection and Health Awards 2026: Final day to nominate

Deadline 14 November

COVER
clock 14 November 2025 • 1 min read