FCA warns: Act now on Consumer Duty ahead of rigid July deadline

Sheldon Mills says 31 July deadline ‘will not be moved’

Jenna Brown
clock • 2 min read

Financial services firms that have employed “avoidance tactics” ahead of the Consumer Duty implementation deadline still have time to act before 31 July but must make inroads now, Sheldon Mills has said.

Speaking today (22 February), at the Countdown to Implementation of the Consumer Duty event hosted by Deloitte, the Financial Conduct Authority (FCA) executive director of competition and consumers said ignoring the issue would not work as the deadline for implementation was immovable. Mills thanked the many firms that had made strides towards compliance with the Duty while others had taken an avoidance approach as the task seemed too big to manage. However, he said there was still time to deliver "but you must act now". "We recognise that the Consumer Duty is significant, and for som...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Regulation

CII calls for new approach to vulnerability data sharing

CII calls for new approach to vulnerability data sharing

Many firms displaying “excessive caution”

Jaskeet Briah
clock 25 June 2025 • 2 min read
IPT receipts hit £1.48bn in May 2025

IPT receipts hit £1.48bn in May 2025

Up £50m year-on-year

Jaskeet Briah
clock 20 June 2025 • 2 min read
Sarah Pritchard named FCA's deputy CEO

Sarah Pritchard named FCA's deputy CEO

Promoted to the newly created role

Jenna Brown
clock 11 June 2025 • 1 min read