Simon Moore appointed as new LV= chair

Replaces Seamus Creedon

Hemma Visavadia
clock • 1 min read

LV= has appointed Simon Moore as its new chair, succeeding Seamus Creedon who took up an interim position in April.

Creedon will transition to a non-executive director role within the board. Meanwhile, Moore officially replaces Alan Cook who decided to step down last year after failing to secure a buy-out deal with Bain Capital. The failed deal subsequently led to a reshuffling at LV= with Creedon being brought in until a replacement could be announced. New chair Moore has worked in the UK life insurance sector and asset management industry for over 30 years, and has held roles at a range of financial institutions, including Lloyds Banking Group, Chase Manhattan Bank, ABN AMRO, Barclays Bank and...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Scottish Widows protection market share hits 10.4%

Scottish Widows protection market share hits 10.4%

Half-year results

Cameron Roberts
clock 30 July 2026 • 2 min read
Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

New claims data highlights how protection needs to evolve – from how illness is covered to how clients engage. For mortgage advisers, these shifts are becoming central to delivering meaningful protection alongside lending writes Justin Garbutt

Justin Garbutt, Director of IFA Distribution at Vitality
clock 27 July 2026 • 4 min read
 Misrepresentation and non-disclosure top reasons for denied claims: LV=

Misrepresentation and non-disclosure top reasons for denied claims: LV=

2025 claims statistics published

Jaskeet Briah
clock 15 July 2026 • 3 min read