Sesame Bankhall launches 'protection pledge' campaign

To boost protection take-up

Hemma Visavadia
clock • 1 min read

Sesame Bankhall Group (Sesame) has launched a new campaign aimed at improving the financial resilience of UK households and helping financial advisers access support on protection.

As part of the pledge, Sesame is calling on advisers to sign up and commit to talking about protection with every client they advise. In return, the network said it will offer advisers access to support from its in-house experts, alongside providers, to help ensure protection is part of every client conversation. Financial advisers who are interested in signing the protection pledge can access content including articles, podcasts and webinars covering an array of sales skills, objection handling, plan into trust writing and more. A host of protection insurance provides have agreed ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER Customer Care Conference 2025: Roundup

COVER Customer Care Conference 2025: Roundup

Today (27 June, 2025), COVER hosted its Customer Care Conference, focussing on building consumer trust through care.

Cameron Roberts
clock 27 June 2025 • 4 min read
BIBA publishes guide for brokers to understand AI

BIBA publishes guide for brokers to understand AI

Regulatory, legal and compliance considerations

Cameron Roberts
clock 27 June 2025 • 1 min read
GRiD adds IHC to membership

GRiD adds IHC to membership

Independent advice to corporate clients

Jaskeet Briah
clock 18 June 2025 • 1 min read