Financial stability ranked top priority for Brits: Canada Life

‘The vast majority are working towards achieving a goal or aspiration’

Hemma Visavadia
clock • 2 min read

Canada Life has found that 70% of people in the UK rate achieving financial stability as their "top goal or dream."

Research carried out by the provider in February 2022 from a sample of 1,001 UK adults, found that nearly nine in 10 respondents were currently working towards a goal or aspiration concerning their financial stability. Behind this were goals to become a homeowner (40%) and finding success at work (37%). In addition, three-quarters of the respondents said they felt confident in being able to achieve their objectives, however one in ten felt this would be purely down to luck. Just over half (52%) said financial barriers forced them to keep their plans on hold, with 28% of respondents...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

New head of underwriting for National Friendly

New head of underwriting for National Friendly

John Fotheringham appointed

Cameron Roberts
clock 02 March 2026 • 1 min read
New non-exec director for Holloway Friendly

New non-exec director for Holloway Friendly

John Gunn takes the role

Cameron Roberts
clock 27 February 2026 • 1 min read
Bupa launches master trust offering for healthcare

Bupa launches master trust offering for healthcare

Businesses can self‑fund healthcare

Jaskeet Briah
clock 27 February 2026 • 1 min read