Advisers 'crucial' to selling SME business protection

According to State of the Nation research

Adam Saville
clock • 2 min read

Study shows three-quarters of SMEs which took out a business protection policy did so through an adviser

A survey has shown the critical role that advisers play in the distribution of business protection across small and medium-sized businesses (SMEs). Legal & General's State of the Nation report, which surveyed more than 800 SME businesses, found that 73% of SMEs which took out a business protection policy did so through an adviser. More than three in four (78%) that use an adviser had a business continuity plan - compared to 57% of other small businesses - and 71% had a policy that would allow them to buy back shares if a director passed away - compared to 52% that don't use an adviser...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER Protection and Health Summit 2025: One week to register

COVER Protection and Health Summit 2025: One week to register

Taking place on 11 November

COVER
clock 04 November 2025 • 1 min read
COVER partners with AMI for Women in Protection and Health Awards

COVER partners with AMI for Women in Protection and Health Awards

Women in Protection and Mortgages

COVER
clock 03 November 2025 • 1 min read
Advisers want to learn more about AI: Paradigm

Advisers want to learn more about AI: Paradigm

Technical knowledge gap found

Jaskeet Briah
clock 31 October 2025 • 2 min read