One in four Brits want online accounts deleted after death - LifeSearch

Let's Start Talking campaign

Adam Saville
clock • 2 min read

Vast majority have not discussed what they want to happen to posthumous social media data

A quarter of Brits (24%) think social media and email data should be automatically removed after they have passed away, while one in 10 (12%) are worried about what will happen to their accounts after they have gone, research from LifeSearch has revealed. It also found that the majority of us (92%) have not made plans or informed loved-ones about their ‘data death' wishes. The findings come as part as the life adviser firms Let's Start Talking campaign to get people to open up around uncomfortable subjects, such as death, illness, money and mental health. According to its latest st...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Richard Waters joins Omni Protect

Richard Waters joins Omni Protect

New head of strategic partnerships

Cameron Roberts
clock 29 June 2026 • 1 min read
Single-insurer models present challenge for insuring real lives: LifeSearch

Single-insurer models present challenge for insuring real lives: LifeSearch

Consumers need products tailored to health or personal circumstances

Cameron Roberts
clock 25 June 2026 • 2 min read
COVER Customer Care Conference 2026: One week to register

COVER Customer Care Conference 2026: One week to register

1 July 2026 - Marriott Grosvenor Square, London

COVER
clock 24 June 2026 • 1 min read