Swiss Re: Individual protection sales at highest level since 2004

Brexity uncertainty driving conversations

Adam Saville
clock • 4 min read

Income protection grew by 22.6% last year, Term & Health Watch finds

Swiss Re has reported that individual protection sales increased 5.9% during 2018. The latest Term & Health Watch found that 2,088,214 new term, whole life, critical illness (CI) and income protection policies were bought during 2018 - the highest level of new business since 2004. Term sales overall grew by 5.5% during 2018, while term sales without critical illness (CI) increased by 7.3% and term sales including CI rose 1.7%. All products lines are up this year with the exception of standalone CI which is down by 1.4%, however acceleration of life cover accounted for 90.8% of new ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

One in five adults have made panic-driven financial decisions

One in five adults have made panic-driven financial decisions

Link between financial education and levels of anxiety

Jaskeet Briah
clock 24 February 2026 • 1 min read
CIExpert to expand Critical Thinking report to IP market

CIExpert to expand Critical Thinking report to IP market

Report slated for 12 March, 2026

Jaskeet Briah
clock 24 February 2026 • 2 min read
80% of adults believe younger generations are worse off today

80% of adults believe younger generations are worse off today

24% regret not having started to save sooner

Jaskeet Briah
clock 23 February 2026 • 2 min read