AIG Life signs five year deal with Direct Line

First direct-to-consumer life insurance partnership in UK

Adam Saville
clock • 1 min read

Seventh UK life insurance partnership for insurer in three years

Direct Line Group has appointed AIG Life as the insurer behind its protection products in the UK's first direct-to-consumer life insurance partnership. The agreement follows AIG Life deals with NFU Mutual, RBS, Yorkshire Building Society Group, Nielson Financial Services, Habito and start-up Yulife, which have all taken place within the last three years. As of summer 2019, AIG Life will provide life and critical illness products that can be bought over the phone or online via Direct Line and Churchill. ‘A simple, jargon-free application process with provide Direct Line's customers ...

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