Seventh UK life insurance partnership for insurer in three years
Direct Line Group has appointed AIG Life as the insurer behind its protection products in the UK's first direct-to-consumer life insurance partnership.
The agreement follows AIG Life deals with NFU Mutual, RBS, Yorkshire Building Society Group, Nielson Financial Services, Habito and start-up Yulife, which have all taken place within the last three years.
As of summer 2019, AIG Life will provide life and critical illness products that can be bought over the phone or online via Direct Line and Churchill.
‘A simple, jargon-free application process with provide Direct Line's customers with value for money life insurance products in less than 10 minutes,' said AIG, ‘without the need for further medical evidence' in most cases.
Kate Syred, managing director of household & partnerships at Direct Line Group, said: "AIG has impressed us with its innovative and human approach to building and delivering insurance propositions, alongside the empathy and support they provide when people really need it. We want it to be as easy as possible for customers to take control of their lives and buy good value life insurance that will look after their families if something serious happens. Our relationship with AIG will provide financial security and peace of mind to many more people for the years ahead."
Nicola Dryden, partnerships director at AIG Life, added: "We are very excited to be working with Direct Line Group. The combination of Direct Line's easy-to-understand insurance ethos with our market-leading life insurance products will give more customers the confidence to prepare for difficult moments in life and protect their families financially in case the worst should happen."
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