Cost main barrier for customers buying protection

Adam Saville
clock • 3 min read

Disconnection between customers' perceived need for protection and industry valuation of products, the State of the Protection Nation report from Royal London has found

Royal London's second State of the Protection Nation report has revealed that 69% of people think premiums are too expensive, while 49% of advisers believe customer inertia is one of the greatest barriers to people buying protection. Nearly half (46%) felt they were unlikely to go on sick leave for three months or more, 44% thought they were unlikely to have a major accident and 34% felt it was unlikely they would contract a serious health condition or illness. Meanwhile, research from Pacific Life Re (March 2018) shows that the chance of being off work for two months or more before a...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Aviva updates online trust process

Aviva updates online trust process

Digitised trust for individual protection

Cameron Roberts
clock 28 November 2025 • 1 min read
Fairer Finance adds former FCA chair to consumer board

Fairer Finance adds former FCA chair to consumer board

Charles Randell CBE joins

Jaskeet Briah
clock 28 November 2025 • 1 min read
A history of protection products

A history of protection products

The good, the bad (and the ugly)

Tom Baigrie and Ryan Griffin
clock 27 November 2025 • 6 min read