Cost main barrier for customers buying protection

Adam Saville
clock • 3 min read

Disconnection between customers' perceived need for protection and industry valuation of products, the State of the Protection Nation report from Royal London has found

Royal London's second State of the Protection Nation report has revealed that 69% of people think premiums are too expensive, while 49% of advisers believe customer inertia is one of the greatest barriers to people buying protection. Nearly half (46%) felt they were unlikely to go on sick leave for three months or more, 44% thought they were unlikely to have a major accident and 34% felt it was unlikely they would contract a serious health condition or illness. Meanwhile, research from Pacific Life Re (March 2018) shows that the chance of being off work for two months or more before a...

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