More women than men embracing wellbeing apps in the workplace

Women are embracing wellbeing and healthy living via apps despite the services struggling to gain traction with females in the past, data released by workplace wellbeing app Earthmiles has suggested. Research from wired.com in 2017 indicated that although 14% of the male population had downloaded a wellbeing or fitness app, only 6% of women had done the same. Recent user information from Earthmiles, however, shows that women account for 65% of the 110,000-plus users on its app, and that 49m km of the 62m covered in the past 18 months since its launch were by females (44m by walking). ...