Royal London to offer serious illness benefit

Adam Saville
clock • 2 min read

For direct-to-consumer life business to overcome CIC barriers

Royal London has launched a serious illness benefit for its direct-to-consumer base because serious or critical illness cover is too complex for buyers to understand or too expensive to purchase without seeking financial advice, the mutual insurer has announced. In order to overcome these concerns, the new additional option has been made available at extra cost to customers taking out a Royal London life insurance policy directly. Dependent on age, the cover provides a lump sum payment of up to £350,000 if the customer is diagnosed with one of six conditions including cancer, heart at...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Zurich pays out £360m in 2024

Zurich pays out £360m in 2024

Claims statistics

Cameron Roberts
clock 19 August 2025 • 2 min read
The COVER Review: H1 results, NHS waiting list and economic inactivity

The COVER Review: H1 results, NHS waiting list and economic inactivity

Week commencing 11 August 2025

COVER
clock 15 August 2025 • 1 min read
Cost of living remains top concern for UK households

Cost of living remains top concern for UK households

NHS ranked second

Jaskeet Briah
clock 15 August 2025 • 2 min read