More than half of consumers want healthy behaviour to affect premium

Age, medical history and healthy behaviour are things that insurers should take into account when pricing and renewing premium, a survey of over 1,000 PMI policyholders has found. According to the research, 53% of consumers want their diet and levels of exercise to be considered when premium is calculated, while 64% said that age was the most important factor. Medical history (60%) was the second most important consideration and 48% pointed to policy claims history. More than three quarters of those surveyed hinted they would attempt to live better to bring down their premium, a fi...