Vitality launches Value Statements to show rewards for healthy customers

Adam Saville
clock • 1 min read

The health and life insurer dished out £63m worth of additional value to its customers for 2017, figures show.

One million VitalityHealth and VitalityLife customers are to be issued half-yearly Value Statements, after the health and life insurer revealed it provided members with £63m worth of reward benefits between July 2016 and June 2017. The statements will show the date range for savings, the total number of Vitality points earned for the current plan year, their Vitality status as well as the amount saved during the period. "Our core purpose is to encourage people to live healthier lives and we reward them for doing so," Nick Read, commercial director at Vitality, said "We're delighted...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Affordability top priority for protection: The Exeter

Affordability top priority for protection: The Exeter

Adviser and client survey

Cameron Roberts
clock 04 March 2026 • 2 min read
New head of underwriting for National Friendly

New head of underwriting for National Friendly

John Fotheringham appointed

Cameron Roberts
clock 02 March 2026 • 1 min read
New non-exec director for Holloway Friendly

New non-exec director for Holloway Friendly

John Gunn takes the role

Cameron Roberts
clock 27 February 2026 • 1 min read