Vitality launches Value Statements to show rewards for healthy customers

Adam Saville
clock • 1 min read

The health and life insurer dished out £63m worth of additional value to its customers for 2017, figures show.

One million VitalityHealth and VitalityLife customers are to be issued half-yearly Value Statements, after the health and life insurer revealed it provided members with £63m worth of reward benefits between July 2016 and June 2017. The statements will show the date range for savings, the total number of Vitality points earned for the current plan year, their Vitality status as well as the amount saved during the period. "Our core purpose is to encourage people to live healthier lives and we reward them for doing so," Nick Read, commercial director at Vitality, said "We're delighted...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

61% of UK adults worried about being diagnosed with cancer: Vitality

61% of UK adults worried about being diagnosed with cancer: Vitality

Evolving protection needs

Cameron Roberts
clock 18 May 2026 • 1 min read
Vitality launches child mental health proposition

Vitality launches child mental health proposition

Prevention and early intervention

Cameron Roberts
clock 14 May 2026 • 1 min read
Aviva health sales down 31% in Q1 2026

Aviva health sales down 31% in Q1 2026

Protection sales down 2%

Jenna Brown
clock 14 May 2026 • 2 min read