Global study recognises social impact of Vitality insurance model

  The report, "Insuring Shared Value: How Insurers Gain Competitive Advantage by Better Addressing Society's Needs", makes the case for insurers to pursue shared value, a business strategy that aligns profit making activities with pursuing large scale social impact. In 2012, the Shared Value Initiative was launched as a Clinton Global Initiative Commitment to Action. It is a management strategy in which companies find business opportunities in social problems. Vitality has said its business is engaging with social problems such as health and an ageing population. In South Africa...