LV= incentivises advisers to take out income protection

  The insurer's ‘Wake up to IP' events last year found that less than one in ten advisers had IP, which could be a contributing factor to why it is undersold. LV= has also spoken to advisers without IP and has produced online content to address some common objections as to why people do not take out protection.    Chris McNab, head of protection propositions at LV=, said: "It's concerning that so many people overlook the importance of taking out income protection when it can provide such a vital financial safety net in difficult circumstances. "We believe advisers can play a key...