Aviva set to launch personalised wellbeing app

Aviva Wellbeing has been developed in partnership with Tictrac, a software company based in London, the US and Singapore.  Aviva Wellbeing will extend the insurer's health propositions beyond health insurance, offering customers an opportunity to access free, personalised health information and data to make informed decisions about their health and wellbeing. Customers will be able to identify and target their health and wellbeing priorities, such as sleeping better, lowering stress levels, losing weight or being more active. The app also uses gamification meaning that employees ca...