'The claim is our core product, not the policy' - LifeSearch's Baigrie

Speaking at the 2017 LifeSearch awards at Haberdashers Hall in London, he said: "LifeSearch wants to make the following statement true and then boast about it: ‘The insurers we trust to protect you and your family pay out on every honest and fair claim.' COVER understands that this is from a consumer satisfaction point of view - that although the protection industry does strive to pay all valid claims, he was referencing declined claims that appear in the press and in Financial Ombudsman cases.  He urged for the industry to get behind the mantra -"it's the claim that is our core produ...