Openwork reports improved protection conversion rates with 'Personalised Risk Reports'

clock • 1 min read

Openwork has introduced 'Personalised Risk Reports' that help advisers to emphasise the importance of protection to clients taking out a mortgage.

The system combines customer specific mortgage and protection costs with a risk assessment based on individual applicants' circumstances throughout the course of the mortgage. All information is displayed on screen in seconds with print options enabling the adviser to hand out, post or email the document to the customer at the touch of a button.  The combination of the Personal Risk Report, alongside the wider changes Openwork has made to the submission process, has already resulted in higher conversion rates and better protected customers, Openwork said. Protection sales in Novemb...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Vitality launches healthcare partnership with Boots

Vitality launches healthcare partnership with Boots

Follows rising demand for primary care

Jaskeet Briah
clock 13 March 2026 • 2 min read
NHS waiting list drops to lowest level in three years

NHS waiting list drops to lowest level in three years

Mental health services hit highest level on record

Jaskeet Briah
clock 12 March 2026 • 2 min read
Younger generations more open to paying for advanced added-value services

Younger generations more open to paying for advanced added-value services

Critical Thinking 2026 published

Jaskeet Briah
clock 12 March 2026 • 4 min read