AIG Life introduces 'The Spencer Family'

The family consists of 33 members, spanning four generations or 1,219 years' worth of lives. Advisers can use the family as a tool with clients to demonstrate how different insurance propositions from AIG can help families facing different economic and medical situations.  The familiy members highlight the importance of cover from care needs to children's critical illness.  The insurer will be using the Spencer campaign throughout the year and will also use it to accompany product launches and form the basis of other materials such as blogs.  Julie Hughes-Edwards, senior marketi...