Protection advisers cite client retention as their 'biggest business challenge'

clock • 1 min read

Some 90% of protection advisers agree that client retention is a key focus for their businesses with just under a quarter (23%) citing it as "their biggest business challenge."

The research conducted by Legal & General found that nearly half of advisers (47%) would like an easier and faster application process to boost client retention. A further 35% of advisers said they would like providers to give them more marketing materials to further assist with retention.  Legal & General's research found that 45% of advisers felt  that generating new business and staying compliant are the most common business challenges they face. In contrast, 11% of advisers said that finding and training new staff is problematic for them. This research comes ahead of next ye...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Two thirds of adults face barriers to securing life cover

Two thirds of adults face barriers to securing life cover

UnderwriteMe research findings

Jaskeet Briah
clock 09 April 2026 • 2 min read
Unpaid carers spend four working days per week supporting elderly relatives

Unpaid carers spend four working days per week supporting elderly relatives

10 hours per week spent on bureaucratic tasks

Jaskeet Briah
clock 08 April 2026 • 2 min read
Probate cases taking nearly two years rise by 131%

Probate cases taking nearly two years rise by 131%

Increased risk of interest accruing on IHT

Jaskeet Briah
clock 07 April 2026 • 2 min read