Protection advisers cite client retention as their 'biggest business challenge'

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Some 90% of protection advisers agree that client retention is a key focus for their businesses with just under a quarter (23%) citing it as "their biggest business challenge."

The research conducted by Legal & General found that nearly half of advisers (47%) would like an easier and faster application process to boost client retention. A further 35% of advisers said they would like providers to give them more marketing materials to further assist with retention. Legal & General's research found that 45% of advisers felt that generating new business and staying compliant are the most common business challenges they face. In contrast, 11% of advisers said that...

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